Visa - Travel With Visa

HOUSEKEEPING: I'm in the process of updating the media player - so keep an eye out for the music symbol at the bottom of some assets. Onto the work! 

We were tasked with bringing the Visa Travel message to a younger audience - this was a tension point in the brief because Visa is a pretty premium brand; whilst 'the kids' are loving brands that loosen their ties on socials. There was also a lot of partnership work in the mix - like Formula 1, The Olympics, Team Visa Athletes, Wellington on a Plate & Taronga Zoo - which made establishing a true-native social brand for Visa a tricky one to navigate.

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It took some time and experimentation to find our sweet spot - we cracked it when we created 'The Reel World' - an episodic series of visceral travel memories through the lens of what could be your photo reel.

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From there, the rest of the creative tumbled out organically and we saw metrics skyrocket. Visa Global caught wind and has since started to adopt our approach in other markets.

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Working on The Olympics was pretty cool, too. Talk about brand guidelines 😮‍💨 

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