Prunelax 

What can I say about this campaign? It was life-changing. A revolution creatively and personally,  and a dream come true to work on a laxative brand (actually though, who wouldn't want to?!). The gist of the brief was to position Prunelax on another level of 'relief' and "push the envelope", to quote the client. 

 

We took that to heart. 

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In the end, 'Buried' resonated with Adland the most. 

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Bronze Pencil in Film @ AWARD Award's 

Finalist in Film @ Spikes Asia

Finalist for Bravery @ B&T Awards

Four inclusions in Campaign Briefs 'The Work'

Runner up on Best Ads 

Top 5 worldwide on Adforum

Top 10 most popular on 'Ads of the World' and B&T Magazine called it the 'best laxative ad ever!' which I think may be the nicest thing I've ever heard. 

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