Turns Your Freakin' Tongue Blue! // PepsiCo

Amidst a sea of rationality in advertising, sometimes you've got to get back to basics. 90's peak capitalism and consumer-utopia basics. Co-directed by myself and the lovely Raveen Jayawardene, shot on a mix of iPhone and proper camera. I'm pretty chuffed that we got to keep the wax strip gag.

This was one of PepsiCo AU's most successful LTO launches within this century and we made it for peanuts.