PayID Me // Aus Payments Plus

The launch of PayID! This one was fun. I have a cameo in it.

Myself and my creative partner at the time have a background in music, so we wrote a song that could burn through proof points and stick 'PayID Me' in the peoples brains. Now it's Aussie vernacular. We worked with Yukfoo to create the world of the music video and the cast of characters.

1.2 Million sign-ups against a 300k target, plus all the other good brand metric stuff.