From The Heart

We were engaged by the From the Heart campaign & The Uluru Statement from the Heart to drive momentum & put pressure on the sitting government to announce a referendum on an Indigenous Voice to Parliament, permanently enshrined in the constitution.

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We made a campaign film that highlighted the contribution of Aboriginal & Torres Strait Islander peoples to Australia: socially, culturally and economically. The spot ran for ages on Foxtel with the goal of appealing to conservative voters.

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To bolster the campaign we filmed a series of hard-hitting interviews that were circulated within some of Australias largest companies as part of an interactive employee learning resource.

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Advertising aside, this project was close to my heart and it was a real honour to work with the organisation.

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When the work got moved to a larger agency to run the 'YES' campaign, polling was at 64% in the affirmative.

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Channels 

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TV

Youtube 

Socials

Content hub

B2B

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