Payto

Payto is a major upgrade to the payments infrastructure of Australia.  I was tasked with leading the development of a creative platform, with particular regard for establishing the brands in-market voice.

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We landed on a copy led direction with a less-is-more art direction. The campaign started a soft roll out in May 2023 and will be firing on all pistons in August through to the rest of the year. The work included a full overhaul of their brand toolkits and website copy.

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The following examples are a mix of approved concepts and adcepts that served to demonstrate the stretch of the platform.

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