PayID

As far as brand awareness campaigns go, this was about as fun as it gets.  

​

For PayID we created a custom track and a cast of characters for a series of spots to drive 'PayID Me' into the Aussie vernacular. 

​

We picked up a top 6 for our radio spot on Best Ads by doubling down on the phrase 'PayID Me' and mirroring an existing trend in the social vernacular. Big bass, real hooks, a beat you wanna drive to, cowbells, and horns demanded attention - but the laid-back flow ensured that attention never soured to annoyance.

​

I'll have the OOH assets up soon.

​