brand building has changed...

YOU NEED
A
HYPER
MODERN
CREATIVE

INTRO

How relevant are you rn?

Years of shaping new media
creative for
PepsiCo, Diageo, Foxtel and Carlton United Breweries
(to name a few) has taught me that
modernity, zeitgeist
and internet nativity
are what new generations
expect from brands.

Anything less is noise.

00:00:01

PLAY

FOR VIBES

00:00:01

New school thinker
Old school experience

Brand evolving. Viral culture moments. Somewhat-traditional "advertising" campaigns. I work across agencies and corporate to deliver creative work with modernity at the source*

*I can also help you create a niche Reddit brand obsession, think like a Youtuber and break out of Jung's brand archetype jail.

BRAIN JUICE

(0,1,255)

THE FUTURE

OF BRAND BUILDING

IS ADAPTIVE +

ANTHROPOLIGICAL

The 60" spot is on life support while AI slop reigns. The ocean of nuance between is what I dedicate myself to understanding and harnessing in my creative work that persists in style across agency and within brands.

NEW MEDIA

NOT 'SOCIAL'

I've seen a big increase in job ads for

'Social Creatives' in 2026 - but that's not what you want. That would be a mono-focus in an 'Everything Everywhere All At Once' media landscape.

You want a hypermodern creative with a twenty-first century eye.

LIVE IN THE NEW ERA

LEAVE YOUR SHOEHORN

BEHIND

81% of Gen Z 'hate advertising' but at least they feel something about it. Youtube taught Alpha that ads are just the dead space between real life and content. This reality is catching up with marketing. I help brands become 'alive' in the new era and exist.

X:648

Y:157

Z:0

STELLAR REVIEW INBOUND!

I REPEAT STELLAR REVIEW INBOUND!

STEPHANIE LOXLEY BRAND MANAGER, DIAGEO

Nick is one of those unicorn breeds of creative who consistently deliver high-quality work under pressure but with a cool, calm and kind demeanour. He's got a great sense for what feels fresh in culture and is immensely collaborative

AMY BRADSHAW HEAD OF GLOBAL PARTNERSHIPS, TIKTOK &

FORMER MD VAYNERMEDIA